Effects Theory

The Frankfurt School

• Frankfurt school thought up the idea of Effects Theory
• they believed that a capitalist culture that controlled the media was too dangerous for the good of the people

Hypodermic Needle 

•  Subtle media used to influence the public
• example is Iraq and the media broadcast from within had the vents changed to show them in a good light

Violence in Media

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evaluation plan - "A Thousand Years"

Introduction - done

who made video why and how

6 features:

Genre Characteristics

Slow Editing
 

1    Relationship between lyrics and visuals.

Relationship between music and visuals

Close ups of the artists  

References to looking

5    Intertexuality.